EE “on track” to reach 14M 4G subscribers by year end

June 1, 2015

All of Europe’s telecom industry has its eye on EE, the largest 4G provider, which claims to be on track to have 14 million 4G subscribers by the end of the year. They’ve added roughly 1.7M subscribers in the first quarter, though their revenue is down 1.7% after 2014 which saw their revenue down 1.1%. Still the demand for their 4G and premium services are growing according to EE, and their results are a good indicator of just how robust the competition is for mobile in Europe, but change is likely on the way.

EE is currently owned by Germany’s Deutsche Telekom and France’s Orange, but will soon be acquired by British telecom giant BT, if cleared, and this will likely lead the industry down a consolidation path. BT is already a big player in the big four: tv, home broadband, landline and mobile. Currently only Virgin and Talk Talk can match those offerings. Once this deal’s in place we’re likely to see a wave of consolidations.

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