The Importance of your Brand

February 19, 2015

People overwhelmingly choose a better brand over a higher salary when deciding which company to work for. Where you work is part of your identity. When people ask you what you do, you want to wow them. This is more powerful than money. And there’s more, we all know a company with a powerful brand not only looks better on a resume, but offers the opportunity to rub shoulders with top talent from which powerful career networks are created. It’s a key to future opportunity; it’s really the foundation of future opportunity. So how important is it for you to invest in your culture, how important is it that your employees say your company is a great place to work? You simply can’t afford to find out the hard way.

People work harder when they feel positive about their company and think it’s on the right track. The value of your brand does more than retain top talent, it moves talent up. Ultimately the value of your company is built upon the way people feel about your company. So how can you grow that? Well, first of all, your company’s culture is more intangible than other assets, so it’s easy for it to lose priority to other more tangible assets. The commitment to improving your brand and workplace must be high priority and that must be visible to everyone.


People want their work to be meaningful and impactful. When you hear people say that big corporations need to act more like start-ups, this is what they mean. Empowering employees and holding them accountable for their failures and successes.


Give your company’s brand presence at every touchpoint. Set the context for the way everyone should approach their tasks. Let employees know that even the small things they do work towards being a part of a greater good. From onboarding to townhalls, keep going back to the values and aspirations of your company. The more you do this, the more it resonates and becomes reality.

The Will to Win.

Success, like a smile is contagious. Don’t forget to take time to show your workforce not just the challenges and goals but how you’re winning. A confident workforce works better.

A Nice Office: Yes, it matters.

Make the investment and make your office a place where people want to go to. If they like it, that means they don’t want to leave, and that’s the goal.

About NextGen

NextGen is the brainchild of longtime telecom professionals with nearly 50 years of experience and millions of dollars in Telecom Recruiting Services. We focus on establishing long term relationships with our clients and candidates so we can recruit the best and the brightest in the telecom industry. This ‘quality over quantity’ approach is at the heart of everything we do and has resulted in successful job placements at Fortune 1000 firms worldwide.

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